In Vietnam, the pet care industry is growing fast. The increasing trend of pet humanization is contributing to a double-digit growth again for the 2017 projections. Growth is expected to come from smaller cities, which is different from previous years where concentration of market came from main cities.
Pets are becoming part of the family, Vietnamese consumers are keen to provide better quality food and treatments to their pets. There is a willingness to spend more in order to ensure that their companions stay healthy and happy.
From 2015 Neovia has introduced into ASEAN market Ganador Premium and Minino available in Vietnam through retail market & pet shops.

*Source: Euromonitor: